We surveyed loads of dance studios for ideas to grow your studio and increase studio enrollment and found a whole bunch of ideas, but the number one idea from a studio is Search Engine Optimization: having your studio rise to the top when people are searching for studios in your area. But SEO is a topic all in itself.
- Free registration if your students register before a certain date.
- Bring a friend week and offer a tiered discount: 1 week free for 1 friend, 2 weeks for 2 friends, 3 weeks for 3 friends, etc.
- Do a girl scout event (contact your local troup) and give them a free registration coupon or a free week of classes
- Offer birthday parties and give the birthday girl a free week and friends a 10% discount.
- Offer a free gift (dancebooks) for early registration
- Contact your local paper and see if they will write a story about your school– how great dance is to help combat the growing problem of teen obesity. What kind of hook does your school have.
- Send an email blast to your old students reminding them to re-enroll.
- Offer a new class this season that has a lot of popularity: acro, zumba (for moms)
- Send an email to students who dropped out with incentives to re-enroll.
- Tell families that refer a friend they will get a $15 off coupon good for any class or product in your school.
- Paper your area: schools, churches, synagogues, mommy and me classes, parks, rec centers, party or toy stores with fliers for your studio. Offer a free trial class.
- To have new students trickling into your school aim to do 20 things per month that will bring in 1 student and voila, 20 students per month!
- ABC: Always be selling! Wherever you go, make sure your friends and family know about your studio!
- Offer a discount special on your website and run an ad on Facebook linking back to your website.
- Offering discounts for paying for classes in full upfront is one of the best ways to increase studio enrollment.
- Allow parents to pay by credit card. Offer recurring billing to make payment easy.
- Make your website your BEST selling feature with amazing design. Check out this cool tropical design website from Dance Studios Web Design.
- Create awesome videos of your classes and post them on Facebook, Instagram, and YouTube.