We surveyed loads of cheer studios for ideas to increase your studio enrollment through SEO and found a whole bunch of ideas, but the number one idea from a studio is Search Engine Optimization: having your studio rise to the top when people are searching for studios in your area. But SEO is a topic all in itself. If your website is not SEO friendly, learn how Dance Studios Websites can make you an SEO-friendly website starting at $600!
More tips:
1) Free registration if your students register before a certain date.
2) Bring a friend week and offer a tiered discount: 1 week free for 1 friend, 2 weeks for 2 friends, 3 weeks for 3 friends, etc.
3) Do a girl scout event (contact your local troop) and give them a free registration coupon or a free week of classes
4) Offer birthday parties and give the birthday girl a free week and friends a 10% discount.
5) Offer a free gift (session packs) for early registration
6) Contact your local paper and see if they will write a story about your school– how great cheer is to help combat the growing problem of teen obesity. What kind of hook does your school have?
7) Send an email blast to your old students reminding them to re-enroll.
8) Offer a new class this season that has a lot of popularity: acro, zumba (for moms)
9) Send an email to students who dropped out with incentives to re-enroll.
10) Tell families that refer a friend they will get a $15 off coupon good for any class or product in your school.
11) Paper your area: schools, churches, synagogues, parks, rec centers, party or toy stores with fliers for your studio. Offer a free trial class.
12) To have new students trickling into your school aim to do 20 things per month that will bring in 1 student and voila, 20 students per month!
13) ABC: Always be selling! Wherever you go, make sure your friends and family know about your studio!
14) Offer a discount special on your website and run an ad on Facebook linking back to your website.
15) Offer discounts for paying for classes in full upfront.
16) Allow parents to pay by credit card. Offer recurring billing to make payment easy.
17) Make your website your BEST selling feature with an amazing design. Check out this cool tropical design website from Dance Studios Web Designs.
18) Create awesome videos of your classes and post them on Facebook, Instagram, and YouTube.