Written by Lori Shecter

Dance Class
We surveyed loads of dance studios for ideas to grow your studio and found a whole bunch of ideas, but the number one idea from a studio is SEARCH ENGINE OPTIMIZATION: having your studio rise to the top when people are searching for studios in your area. But SEO is a topic all in of itself. CLICK HERE for details on how to make your site SEO friendly. If your website is NOT SEO friendly, learn how Dance Studios Website can make you an SEO friendly website starting at $500!


  1. Post your "events" to social media groups. CLICK HERE to find out more.
  2. Bring a friend week and offer a tiered discount: 1 week free for 1 friend, 2 weeks for 2 friends, 3 weeks for 3 friends, etc. CLICK HERE for post cards.
  3. Do a girl scout event (contact your local troup) and give them a free registration coupon or a free week of classes
  4. Offer birthday parties and give the birthday girl a free week and friends a 10% discount.
  5. Contact your local paper and see if they will write a story about your school-- how great dance is to help combat the growing problem of teen obsesity. What kind of hook does your school have.
  6. Send an email blast to your old students reminding them to re-enroll. CLICK HERE for MISS YOU post cards.
  7. Offer a new class this season that have a lot of popularity: acro, zumba (for moms)
  8. Send a email to students who dropped out with encentives to re-enroll.
  9. Tell families that refer a friend they will get a $15. $25, $50 off coupon good for any class or product in your school.
  10.  Paper your area: schools, churches, synagogues, mommy and me classes, parks, rec centers, party or toy stores with fliers for your studio. Offer a free trial class.
  11.  To have new students trickling into your school aim to do 20 things per month that will brink in 1 student and viola, 20 students per month!
  12. ABC: Always be selling! Whereever you go, make sure your firends and family know about your studio!
  13. Offer a discount special on your website and run an ad on Facebook linking back to your website.
  14.  Offer discounts for paying for classes in full upfront.
  15. Allow parents to pay by credit card. Offer recurring billing to make payment easy. Check out the new PAYMENT PLAN feature on SCHOOL EMPOWER! Allows parents to pay but NOT ENROLL themselves. Very cool!
  16. Make your website your BEST selling feature with amazing design. Check out our new RESPONSIVE WEBSITES!  We also offer paymet plans
  17. Create awesome videos of your classes and post on Facebook, Instagram, and YouTube.