Once again, I am finding that taking the time to post in Facebook mommy, yard sale, and other local groups is paying off.... All it costs is my time in exchange for getting more views and inquiries everyday!
The initiial setup for this marketing takes some time and effort. First, find all the local Facebook groups that might have an interest in our business. Many of these groups are private, so you will probably have to apply to be a part of them. Once you are a part of the group, take notes about each group's rules about posting, especially rules regarding plugging your own business or spamming the feed.
Once you know which groups allow or don't allow you to post events or articles, it is time to temporarily move off of Facebook and onto your website. Plan an event, a sale, or an open class for prospective new students- something enticing where you can show off your studio, your students, and your teachers. Post that information on your website.
Afterwards, go back to Facebook and make a post or event in each of the appropriate groups linking back to your website. If you choose wisely, you could generate more business and more site traffic! That's what I call a win-win.
Here are some tips for making the most of your Facebook Group posts.
- If you have a business page, post a comment in your post that links back to your facebook business page. This will help your business get more exposure.
- DO NOT repost your event or post multiple times. If you want to bump your post but don't want to get in trouble with the administrators, you can delete your old business page comment and add a new one to take its place.
- It is better for the posts to live on the website rather than in Facebook because your website is a much greater source of information.
- If your website is out of date or needs a redesign, Dance Studios Web Design can help you find a solution that fits your need and budget!