Nov
06
2014
WHY NOT HAVING GOOGLE ANALYTICS LOSES YOU ENROLLMENT
Written by Lori Shecter

GoogleanalyticsEveryone wants to know: WHERE DO I GET MY NEXT STUDENT FROM?  Your website SHOULD be an important tool to understand the nature of your clients.  By embedding Google Analytics, you can learn so much about what you need to be marketing and selling to your potential clients. Adding Google will help you understand WHAT TO ADVERTISE and what information your website should promote.

STEP # 1:  KNOW WHERE YOUR VISITORS COME FROM AND WHAT PAGES THEY VISIT:               

Google Analytics should be embedded in your website.  Google gives you a very detailed picture about your website traffic including: how people find your website, what they click on, how much time they spend on your site and which are the most important pages. This information is really important for you to understand HOW to get more people engaged with your studio. 

HOW TO GET THIS DONE: Your web developer or Dance Studios Web Design can implement this for you.

STEP # 2:  SEE HIGH TRAFFIC PAGES

Then you can figure out how to entice them even more. With THE STAGE DOOR ACADEMY, Google shows us the top 3 links on THE STAGE DOOR ACADEMY: 

Inpageanalytics

  1. PROGRAMS/CLASSES: 17%
  2. ABOUT: 13%
  3. FREE TRIAL CLASS (NOTE- this was just implemented two days ago. 6%

 STEP #3: DIG DEEPER:

 Going further, you can see that the TOP THREE programs that people click on are:

  1. Musical Theater
  2. Audition Preparation
  3. And Emerging Artists program

Analyticsdrilldown

You can also see that people spend a whopping 2.5 minutes on Audition Preparation (yes, in the web world this IS a long time!  So now, THE STAGE DOOR can make sure her home page shows this class FRONT AND CENTER:

Auditionprep

STEP #4: GIVE THEM AN OFFER THEY CAN’T REFUSE:

If you are getting traffic to your website, but not getting the phone calls, you need to make them DO SOMETHING to get them to call, in other words, a CALL TO ACTION.  For Example, a FREE TRIAL CLASS- and put that on every page and a form where they can give you their information.  The user flow on this is that:

  1. Parent sees FREE TRIAL Link as well as image on homepage.
  2. They go to FREE TRIAL information
  3. They can fill out a form to request the free trial

This can be determined once you figure out WHY they are there and WHY they bounce off without doing anything. Once you understand your user flow, you can add content to your website that will engage your potential students and compel them to contact you.not using Google analytics is losing you enrollment.

Here is the experience that your prospective student might have: CLICK HERE for LIVE LINK.

Freetrialprogression

NOW you know EXACTLY what you should be advertising on Facebook, Google, or whereever you have DIGITAL ADVERTISING. Want to find out MORE? Click on the image below!

 Googlead