Written by Lori Shecter


It's 2013:  Do you know where your traffic is coming from?  I know as dance studio owners, instructors and dancers, thinking about where your web site traffic is coming from is not necessarily on the top of your mind-- most likely competitions, costumes and routines fill more of your brain.

But that's why Dance Studios Websites spends all the time thinking about it (we don't have to worry about our new floor.)  But seriously folks, I wanted to share something very personal with you...our site traffic.  (OK, not THAT personal!)  The attached image above shows you how many of you read OUR SITE in your mobile devices-- that is 35%!  (and most likely we our average age is over 30)

So think what YOUR STUDENTS and their mothers are doing--searching, checking, registering for classes ON THEIR MOBILE DEVICES.  That means if your site or studio management system is NOT optimized for mobile devices you are missing out on at least 35% of your potential audience if not more.

How to figure out if your site is mobile optimized:  It's EASY:  check out what your website looks like on your mobile device. Can you view it?  Can you navigate through sections on it?  Most importantly, if a user wants to REGISTER and PAY for their classes on their devices, can they?

If you answered NO to any of these questions, you are not ready for the future.  Because believe me, (ok, don't believe me, but believe e-Marketer, an independent publication...that's not a bad read if you have the time!)  "In 2012, people spent $25 billion on purchases made from phones and tablets, an increase of 81 percent from the year before."

Dance Studios Web Designs makes websites with our partner, School Empower, makes affordable mobile optimized websites and online registration software.  But even if you choose to use another company, it's time to wake up and OPTIMIZE your software.